Bare Necessities needed CTV creative that could carry the launch without standing up a new production. The footage they had was creator-shot and cut for social, not for the big screen. And the spot had to fit a unified launch narrative already running across every other channel in the mix.
Bare Necessities needed more diversity in their content. While their in-house production and creator partnerships delivered strong results across traditional digital channels, the brand lacked CTV-appropriate formats that could extend their reach into the living room.
The core challenge was repurposing existing content — originally designed for social, display, and digital — into formats optimized for the big screen, without sacrificing brand quality or creative cohesion.
Screenbridge took Bare Necessities' existing creator footage and made it fresh. Editing and creative treatment did the work of a new production. The result: a CTV-native spot that stayed on-brand and fit inside a unified cross-channel launch.
Bare Necessities brought the raw material: creator UGC and product photography. Screenbridge handled the rest.
The spot opens with a direct callout to the exact customer: women who overheat in their bras. The cut blends primary creator UGC, supporting model footage, and clean product shots.Then the CTV craft comes in. See-and-say graphics surface each feature in real time. A clean bra outline against an airy sky backdrop highlights the core benefits: soft, barely-there feel, ultralight breathability, buttery stretch microfiber wings.
The Breathe More Spacer Bra rose into Bare Necessities' top-selling styles during the launch and stayed there for the duration of the campaign.
This was a top-of-funnel play: awareness, prospecting, and a unified narrative running across every channel. All from existing footage, not a new shoot.
